It seems as though the 2008 Obama/McCain election was the longest campaign in history. Remember in January 2007 when Hillary announced her intent to seek the White House bid. Shortly after, in February 2007 Obama announced his intent to run for president. In April 2007 McCain announced his candidacy.
And the battle began.
For months until Obama [...]
Archive for November, 2008
A Look Back
Posted in Class Blogs, tagged Advertising, Biden, Campaign, Clinton, Democrats, Historic, mccain, Obama, Palin, Reflection, technology on November 30, 2008 | Leave a Comment »
Bullseye!
Posted in Class Blogs, tagged Campaign tools, campaigning, Internet advertising, Microtargeting, Online advertising, Voter analytics, Voter behavior, voter database, Web campaigning on November 12, 2008 | Leave a Comment »
Although the Bush camp seemed to dabble with voter profiling and analysis in the 2004 election, micro-targeting was redefined in 2008 when Obama and his advisors pinpointed exactly how to target and engage voters and ultimately win the election. The use of data mining techniques to segment demographics and predict voting behavior is now a [...]
Free Post: Yes, He Did
Posted in Class Blogs, tagged 2008 election, Change, election coverage, Global reaction, History, media, Obama, Obama campaign speech, technology, United States, yes we can on November 11, 2008 | Leave a Comment »
I will never forget last week’s election. I am a DC transplant and moved here a little more than two months ago. Going out and watching the election with the hundreds of Obama supporters is an experience I will never forget – and, the rest of the night was just as extraordinary. I have never [...]
