Although the Bush camp seemed to dabble with voter profiling and analysis in the 2004 election, micro-targeting was redefined in 2008 when Obama and his advisors pinpointed exactly how to target and engage voters and ultimately win the election. The use of data mining techniques to segment demographics and predict voting behavior is now a [...]
Archive for November 12th, 2008
Bullseye!
Posted in Class Blogs, tagged Campaign tools, campaigning, Internet advertising, Microtargeting, Online advertising, Voter analytics, Voter behavior, voter database, Web campaigning on November 12, 2008 | Leave a Comment »
